Groundscore is the operating system for sponsorship and experiential marketing. Find the right partners, price deals with real data, and prove ROI — all in one place.
Sponsorship and experiential marketing moves on gut feel, cold emails, and spreadsheets. There's no shared infrastructure for how deals get found, priced, run, and proven.
Finding the right partner means cold outreach, stale directories, and who-you-know. No scoring, no rationale, no data.
Both sides negotiate blind. No comp database, no valuation model, no benchmark for what a deal is actually worth.
Activation lives in email. Reporting lives in PowerPoint. ROI proof takes 90 days and a consultant.
Shops managing ten clients juggle spreadsheets, shared drives, and manual commission tracking. No unified view.
Most tools stop at the match. Groundscore runs the entire arc — and every deal makes the next match smarter.
AI scores brand–property fit across audience, values, budget, and precedent. Ranked results with a written rationale.
DiscoveryPrice assets against a real comp database. Contract AI drafts and redlines. Both sides close in one shared deal room.
IntelligenceThe signed deal auto-generates a playbook — tactics, content calendar, creative briefs, and a vendor hub.
ExecutionLive ROI dashboard pulls social, media value, and brand lift into one attribution model. Exec-ready in a click.
ProofBrands, properties, and agencies all work in the same system — which is exactly why the data compounds.
Stop chasing partnerships on instinct. See which properties actually fit your audience and goals — and what a fair deal looks like before you ever pick up the phone.
Not just anyone with a budget — partners whose audience and values actually line up. List your inventory once and let the right brands come to you with real numbers on the table.
Ten clients, one dashboard. Match, negotiate, activate, and report across your whole book — with commission tracking and white-label reporting built in.
Directories help you find a partner. Then they leave you to close, run, and prove it on your own. Groundscore owns the whole workflow.
| Capability | Directories & point tools | Groundscore |
|---|---|---|
| AI matchmaking | Keyword search | Scored fit + rationale |
| Deal valuation | Not offered | Comp database + pricing |
| Contract & deal room | Email & PDFs | Shared, structured workflow |
| Activation planning | Not offered | Auto-generated playbooks |
| ROI measurement | Basic analytics | Full attribution model |
| Agency workflow | Not offered | Multi-client + commissions |
Sponsorship is a massive, fast-growing market with no workflow platform at its center. Groundscore is built by a 15-year operator who has closed these deals — and is starting where the relationships already are.
We're onboarding a small group of founding partners now — 90 days free, direct input on the roadmap, and first access before public launch.
No spam. We'll only reach out about your early access.